Seth’s Blog: Is architect a verb?

Seth’s Blog: Is architect a verb?.

Seth Godin’s blog has an interesting little piece on the use of the word “architect” as a verb to mean “design with intent” (as opposed to “design to look pretty”), which is pretty much exactly my point.  To wit:

Most broken websites aren’t broken because they violate common laws of good design. They’re broken because their architecture is all wrong. There’s no strategy in place.